Scope of Work:
Brand Strategy: Defined a brand voice and messaging that emphasizes the power of plants for optimal well-being and a connection to nature.
Logo Design: Created a logo that is clean, modern, and reflects Plant Power's commitment to natural, plant-based nutrition.
Brand Typography: Established a brand font palette that is clear, approachable, and reinforces the brand's wholesome nature.
Color Palette: Developed a color scheme that evokes feelings of freshness, nature, and vitality.
Pattern Design: Illustrated unique patterns inspired by vintage Japanese aesthetics, adding a touch of cultural richness to marketing materials and branding elements.
Packaging Design: Designed a cohesive packaging system for Plant Power's diverse product range, including pouches for dried seaweed and mushrooms, matcha tea canisters, and miso paste containers. The packaging features:
Illustrations inspired by vintage Japanese art for each product, showcasing the natural beauty of plant-based ingredients.
A unified design approach with the vintage Japanese theme, ensuring brand recognition across the entire product line.
Impact: This project provides Plant Power with a distinctive and memorable brand identity. The vintage Japanese illustrations infuse the brand with a touch of cultural elegance, effectively communicating their commitment to high-quality, natural ingredients and resonating with health-conscious consumers seeking a unique culinary experience.
