Design Concept:
Vintage Christmas Charm: The illustration evokes a warm and nostalgic Christmas atmosphere, fostering a sense of community and shared celebration during the holiday season.
The Hero's Building: A striking building with 25 windows represents the days leading up to Christmas. Each window playfully hints at the potential surprise for that day.
Honoring Emergency Responders: Three illustrated emergency responders – a police officer, a firefighter, and a paramedic – stand proudly in front of the building, acknowledging their unwavering dedication to public safety.
The Growing Hero: A subtle yet impactful detail features a police officer illustration with a superhero shadow.This shadow grows progressively larger with each passing day, symbolizing the increasing anticipation and appreciation for these everyday heroes as Christmas approaches.
Impact: This digital advent calendar illustration provides 112 HERO Crew with a unique and engaging way to celebrate the holiday season with their valued customers. The vintage Christmas theme creates a warm and inviting atmosphere,while the subtle hero details acknowledge the dedication and sacrifice of emergency responders. This project strengthens the brand's connection with its target audience by fostering a sense of community and appreciation.
