Scope of Work:
Brand Strategy: Defined brand voice and messaging that conveys warmth, expertise, and dedication to animal well-being.
Logo Design: Created a logo that is both professional and approachable, reflecting Lifecare Vet's commitment to compassionate care.
Brand Typography: Established a brand font palette that is easy to read and conveys the desired brand personality.
Color Palette: Developed a color scheme that evokes a sense of calm and trust, suitable for a veterinary environment.
Pattern & Design Elements: Designed paw shapes and colorful blobs to create playful patterns that decorate marketing materials and add visual interest.
Social Media & Advertising: Created a package of visual assets (posts and stories) for Lifecare Vet's social media platforms and ad campaigns.
Print Materials: Designed a comprehensive suite of print materials, including:
- Flyer
- Round backlit outdoor signage
- Promotional outdoor flag
- Window decals
- Reception decal
- Wall mounted signage
- Promotional t-shirts
- Doctor uniforms
- Promotional pet leashes
- Business cards
- Staff ID tags
- Prescription pads
Impact: This project provides Lifecare Vet with a cohesive brand identity that fosters trust and warmth, making a positive first impression on potential clients.
